The Pew Research Center’s latest annual State of the News Media report underlines how successful technology giants continue to be at creaming off digital ad profits, even as traditional news media faces ever intensifying pressure to find a way to sustainably fund journalism.
Pew’s 2016 report notes that total US digital ad spending, covering any digital ads on social media, search engines, or any other kind of website, grew another 20 per cent in 2015, to almost $60 billion — a higher growth rate than in the two preceding years. And this at a time when in the newspaper industry it’s been a story of shrinking budgets and substantial job losses.
The newspaper's going extinct;
their obituary's already been inked.
But like Mark Twain said,
"The rumors I'm dead"
are not as true as you have thinked.
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