In the zeal to follow consumers wherever they may roam on the internet, advertisers now risk bankrolling sites that are toxic to society, whether by amplifying manufactured political stories or by spreading conspiracy theories virulent enough to drive a man to walk into a Washington pizzeria with a gun. That has inserted a new ethical cost into the automated advertising equation, which promises companies large, desired audiences at low prices with little need for human intervention.
from the New York Times
Mendacity sells lots of news;
it's quick to exploit and accuse.
When automated
it's never outdated,
and pays enough coin to excuse.
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