Okay, losing Outdoor Retailer trade shows is painful, but it’s hardly a killer to Salt Lake County’s convention business, Mayor Ben McAdams and hospitality-industry leaders insisted Tuesday.“It always hurts to lose a big convention,” McAdams said of the owner‘s decision to move the two annual Outdoor Retailer trade shows — and the $45 million they brought to Utah’s economy — out of the state, in protest of Utah’s public-lands policies and its objections to the designation of Bears Ears National Monument.“But let’s put it in perspective,” he added at a news conference outside the Salt Palace Convention Center. “It’s not the only show here. It’s not even the largest show.”For the past three years, said Visit Salt Lake President and CEO Scott Beck, that honor has gone to doTerra, a multilevel marketing company in Pleasant Grove that sells essential oils.Just last week, doTerra’s global convention attracted roughly 30,500 people to the Salt Palace. That’s a few thousand more than attend the Outdoor Retailer Summer Market, the larger of the two departing trade shows.“The distinction of being the largest citywide convention is significant,” said Beck, noting that doTerra convention attendees booked 60,000 hotel rooms in Salt Lake County over the four days of meetings, contributing $29 million to the economy. “And you could smell the lavender everywhere,” he joked, referring to the fragrance associated with many doTerra products.Beck and Kirk Jowers, doTerra’s vice president of corporate relations and European markets, said Salt Lake City’s ability to handle large conventions is a credit to the cooperation between the main partners in the local convention industry — Visit Salt Lake, which brings meetings in; SMG, the company that operates the Salt Palace and the SouthTowne Exposition Center in Sandy; Utah Food Services, which feeds everyone who comes into those facilities; and PSAV, the firm that provides audio visual services to conventions.
About doTERRA doTERRA is the world leader in sourcing, testing, manufacturing, and distributing CPTG® essential oils through a global network of more than 3 million independent direct-sale distributors, known as Wellness Advocates, and wholesale customers. doTERRA, the Latin derivative meaning "Gift of the Earth," sets the standard for essential oils by providing to its customers the most tested and most trusted oils and having developed the expertise and commitment required to derive these unique oils directly from the best sources in the world. doTERRA Co-Impact Sourcing® provides local growers and distillers fair compensation for their efforts, creating stronger local economies and a healthier, stable supply chain. In addition to a premium line of single-plant extracts and proprietary essential oil blends, the company offers oil-infused personal care and spa products, dietary supplements and healthy living products for the home.
Contact Wellness Advocate Amy Snyder for more information at a_lynns2979@yahoo.com
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