Super Bowl ads featuring electric vehicles used to be rare. But this year, at least three car companies — GM, Porsche, and Audi — ran flashy commercials for new plug-in models. It’s a sign that a shift is underway as automakers try to persuade a skeptical public that electric vehicles really are the future.
Brad Plumer & Nadja Popovich. NYT.
It's time we had electric cars the public will pursue.
So this is what I think the manufacturers should do.
Buy up all the oilfields and then plug 'em tight as hell.
Then snap up all convenience stores, and no gas let 'em sell.
But that is only one part of my master plan to force
motorists to buy electric cars -- or get a horse.
The chassis must be stylish and the inside so deluxe
that drivers will imagine that they own a million bucks.
Get some super models to recline upon the hood;
that is advertising that all men have understood.
Somehow get the President to pose behind the wheel
of one electric auto -- you will hear the rednecks squeal.
Offer those who buy a new electrical jalopy
calendars and key chains -- and perhaps a pet okapi.
But now I come to think of it, with so much sacrifice,
is the human race exactly worth the vexing price?
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