As people become numb to targeted digital ads that follow them across social media and into their email inboxes, some high-tech marketers are turning to a surprisingly old-school approach to cut through the noise: snail mail.
(Heather Kelly. Washington Post.)
Litter letters in your box
flourish like a clump of phlox.
Growing ever more urbane,
they will drive you quite insane
with prodigious insight, cuz
they now know what makes you buzz.
From your tweets and texts and posts
they invade your mind like ghosts;
making absolutely sure
you will get the right brochure --
then start on a buying spree
that will lead to bankruptcy.
Curse you, USPS staff,
For delivering such chaff!
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